Vision Optimiste

After month discussing and doing committee meetings, activists of the National Committee against the practice of excision successfully rallied the government to their cause: in November 1996 a law was voted to forbid female genital mutilation (Prolongeau, 2006). However, Burkina Faso is one of the poorest country in the world (it was ranked 183 on … More Campaigning for law

French government released a campaign in November to raise awareness about HIV. This campaign started a major controversy. “What am I supposed to say to  my 8 years old daughter? #youaremonsters More than 130 towns across France were concerned by this campaign and people reacted violently, supposedly because of the message put on the posters: “For … More HIV awareness campaign

First of all, what is citizen journalist? According to Bowman and Willis (2003), citizen journalist can be a citizen or a group playing an active role in collecting, analyzing and reporting news and information (cited in Singer, et al., 2011, p. 15). Citizen journalists roles are multiple: they can feed mainstream media by giving information or video, … More Citizen journalist to challenge mainstream media

Media coverage is an important issue to be raised by campaigners. Some groups are more successful than others to deal with the media. We will focus on Rucht theory of the quadruple A (2004, p31-32) to get a better understanding of those tendencies. According to Rucht, there is four different ways to deal with media: … More Four ways to deal with media

  This video shows a couple ordering food -non vegetarian- in a restaurant. The waiter provides them with all the information about their choices and more especially about their carnism choice. This video was clearly meant to raise awareness about animal treatment in meat industry and to promote vegetarianism. I choose this video owing to … More The myth industry

Greenpeace released a parody of Dove Onslaught campaign in 2008, seven month after Dove launched it. Here is the video compilation with Dove video first followed by the one Greenpeace made. Greenpeace goal was to raise awareness and denounce the use of palm oil in Dove’s product. Their site included an open letter to sign and … More Dove vs Greenpeace

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.” Warren Buffett After the documentary Blackfish was released in 2013, Sea world suffered from a decrease turnover. According to Rupert Neate, Attendance in San Diego Park decreased off 17% in 2014, which … More SeaWorld Epic Fail

The pitch France has been facing huge sexism issue for years, and the political field is not spared. France is ranked at the 63e rank for parity in politic, after Bangladesh and Iraq (2012). Only 26% of deputies are woman (no author, 2014). Those last years, several scandals occurred in the politic scene. The well-known DSK … More Chair Collaboratrice